Compared to even the Yes I am old but I saw Lionel Richie on stage signature shirt But I will love this best moisturizer, serums are supercharged, and “meant to deliver their specific skin-care benefit straight to the skin in a more potent, effective dose than a moisturizer,” according to Charlene Valledor, cosmetic chemist and president of SOS Beauty. And for forward-thinking brands, new formulations offer an opportunity to swap out other products. “Our serum, for instance, is multi-use to allow for our community to choose how it fits into their skin-care routines,” says Stephanie Lee, founder of skin-care brand SelfMade, which is named in WGSN’s 2022-23 Trend Report. “It can be used as a night cream; it can be used as a primer for your daily makeup routine, and it can be used as a daily moisturizer for your skin.” Lee says it’s up to the consumer to determine the use.The range of options now encompasses solutions for a range of skin concerns. “Serum offerings were a bit limited in the past, we didn’t have acne serums or serums for skin during pregnancy. Today, serums are more nuanced, appreciating one size doesn’t not fit all here,” says Dr. Gohara.
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Gavin McLeod-Valentine, the Yes I am old but I saw Lionel Richie on stage signature shirt But I will love this Los Angeles-based facialist who treats actors like Halle Berry, Allison Janney, and Olivia Colman (he served as skin advisor for three seasons of The Crown), trains regulars on what to use, and how to use it. “I explain to my clients that serums can be used to target specific concerns like wrinkles, dehydration, tone, elasticity, etc.,” he says. For application, newcomers can go by feel: “Simple rule of thumb, the lighter a product’s texture or more intense its use of active ingredients dictates the order of application with these being used first and each subsequent product being layered on top,” says McLeod-Valentine. “Cleanser, then toner or essence, then serum, and then cream.” At night, you can stop there. For day, experts recommend adding on an SPF as the final flourish.