Ruby’s fashion work has been primarily direct-to-consumer since, with drops on Ssense and his own website. But his studio’s name appeared on the In case of accident my blood type is mountain shirt but I will buy this shirt and I will love this official Paris Fashion Week calendar, just after Mame Kurogouchi and Wales Bonner. If there were anyone who could jolt us straight up in our WFH chairs in front of laptop screens, surely it would be the artist. And jolt us Ruby’s PFW film did—but not in the way many expected.
In case of accident my blood type is mountain shirt, hoodie, tank top, sweater and long sleeve t-shirt
Rather than display a full collection, Ruby designed just one piece: a black-washed wrap that nods to the In case of accident my blood type is mountain shirt but I will buy this shirt and I will love this American flag in its palette and patched form. In the two-ish-minute film, model Kajuan Garnett kneels in the lot behind Ruby’s studio, cloaked in the flag. A voiceover begins, “In mourning, here is the thin veil draping over faces, suppressing gasps, and then falling like heavy lead onto shoulders. Where are we, and what has happened?”